About Me
Hi, I'm Jordan Binkley -- a digital marketer with a passion for storytelling, strategy and brand growth. With a background in Telecommunications and Spanish, I bring a unique blend of analytical thinking, creativity, and cross-cultural communication to every project.
Currently, I specialize in social media management, digital advertising, and e-commerce marketing, leveraging platforms like Shopify, Google Ads, and Meta Ads Manager to drive engagement and conversions. I've worked on multiple product and book launches, managed high-impact ad campaigns, and built brand strategies that increase awareness and customer loyalty.
Beyond marketing, I thrive in fast-paced, collaborative environments. My experience in event operations, intercultural communication, and public relations has shaped my ability to adapt, lead, and create meaningful connections with diverse audiences.
I'm currently seeking full-time opportunities in digital marketing, where I can apply my expertise to help brands grow and connect with their audiences. Let's connect!
Jordan Binkley
Education
Texas A&M University, College Station, Texas
Bachelor of Arts in Telecommunications with a minor in Spanish, May 2025
Cumulative GPA: 3.772
Relevant Experience
Real Equity Investment Partners, LLC., Houston, Texas
Social Media Lead, August 2021- Present
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Manage weekly content creation and scheduling for 3 accounts across 5 different platforms, ensuring consistent brand messaging and timely promotions for all content, products, and events.
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Oversee brand presence and audience engagement, creating a welcoming and community-focused experience to drive brand loyalty and audience satisfaction.
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Increased post reach by over 50% in 6 months by monitoring social media analytics and refining strategies.
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Led monthly content review meetings with external partners to discuss new strategies to drive organic traffic.
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Directed social media strategy for two book and product launches.
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Global Career Accelerator, College Station, Texas
Digital Marketing Student, August 2024- December 2024
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Develop e-commerce marketing strategies with Shopify, focusing on building an online store and boosting conversion rates.
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Create targeted Google and Meta Ad campaigns, using A/B testing to optimize performance, enhance brand awareness, and align with trend-focused content to align with goals of the brand.
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Implement social media tactics to grow brand presence on Instagram and TikTok, while enhancing intercultural skills.
Leadership Experience
Pi Beta Phi Fraternity, Texas A&M University
Event Operations Coordinator, March 2024- August 2024
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Designed and coordinated events and on-site operations, including safety protocols and member experience, creating a welcoming member environment and successful event.
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Oversaw event setup, execution, and cleanup. Coordinated teams and ensured design and experience aligned with organizational goals.
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Public Relations, Influencing, Social Media (PRISM), Texas A&M University
Member, August 2023- Present
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Selected from a competitive pool of applicants to join a professional organization focused on digital marketing, social media, and public relations.
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Collaborated with peers and industry professionals in bimonthly meetings to discuss emerging trends and best practices in the field.
Activities & Service
Pi Beta Phi Fraternity, August 2020 – Present
Public Relations, Influencing, Social Media (PRISM), August 2023 – Present
Order of Omega - Greek Honors Organization, January 2024 – Present
Boys & Girls Club, September 2020 – Present
Big Event, March 2024